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If you are using the web for a comprehensive historical analysis of advertising, you will likely face a significant problem. Ads on the web are usually separated from the editorial matter and the other advertisements that surrounded them. For example, in the Model Interpretation that follows, a researcher examining a print ad in an issue of the Ladies’ Home Journal could compare its themes with the short stories in the same magazine, could judge whether its style differed from other soap and beauty ads in the issue, and could evaluate its impact by considering its size and location in the magazine. Some sites (such as the online collections of Duke University's Digital Scriptorium, and ) provide information about the placement and production of the images they feature, but others present ads without captions about the media they appeared in, their size, the date of their appearance, etc.