The author Larry Tye describes Bernay’s in a very positive light.
Tye writes that "Bernays' papers .
Bernays if we are to understand what Hill and Knowlton did in Iraq--not to mention how Richard Nixon was able to dig his way out of his post-Watergate depths and remake himself into an elder statesman worthy of a lavish state funeral, how Richard Morris repositioned President Bill Clinton as an ideological centrist in order to get him reelected, and how most other modern-day miracles of public relations are conceived and carried out."
Many of the new insights that Tye offers have to do with Bernays's relationship with his family and his uncle Sigmund Freud, whose reputation as "the father of psychoanalysis" owes something to Bernays' publicity efforts.
But Bernays saved every scrap of paper he sent out or took in.
Bernays regarded Uncle Sigmund as a mentor, and used Freud's insights into the human psyche and motivation to design his PR campaigns, while also trading on his famous uncle's name to inflate his own stature.
Documentary, Edward Bernays - Century of Self by Adam Curtis
In so doing, he let us see just how policies were made and how, in many cases, they were founded on deception."
In an industry that is notable for its mastery of evasions and euphemisms, Bernays stood out for his remarkable frankness.
Edward Bernays - Research Paper by Iewlugqau139
We recommend it, however, for its new insights into Bernays, many of which are based on a first-time-ever examination of the 80 boxes of papers and documents that Bernays left to the Library of Congress.
Essay Writing Service - 1928 Bernays - Propaganda How …
(In an interview with Bill Moyers, Bernays said that what he did was propaganda, and that he just "hoped it was 'proper-ganda' and not 'improper-ganda.'")
Bernays' life was amazing in many ways.